So I’ve taken more time off from binding than I had expected. I needed some time to relax, think about the direction of my website, what I wanted for my website, what I wanted with my art, and realistically look at what and where I was willing to go with it.
I’m really good at retail. I do a great job with it, but that doesn’t meant hat I want to spend all my free time selling journals and supplies that I have nothing to do with other than to order them. I have less free time now than ever and I don’t want to spend that time dealing with retail issues while I’m at home. While I want to create a great website with all those fine journals that I love; I don’t want to spend time ordering, filling orders etc. I see a huge opportunity out there for someone who has the time and energy to create a website fulfilling those needs for people. I think also I was going into it for the wrong reasons- I saw it as a way out of the world of retail hell and it was simply a different level of that hell for me. I think that if I were in a different place financially I would be able to make it work. I just wasn’t able to take out another loan and take a chance that it was going to pay off or not. That being said, when I am financially bale to make this work, I’ll be on top of it in a heartbeat.
So, what I will be doing is focusing on the last of the stock that I have, keeping a few hard to find journaling items- the pencil sharpeners, pencils etc… The main focus is now for me to concentrate on my bookbinding. I’ll have three areas of that: the leather premium journals, the recycled premium journals and the 100% recycled journals. Obviously the 3 lines are going to appeal to different people but I like all of them and that’s what I’m interested in making, so that’s where I’m going to go.
So over the next 2 weeks I’m going to focus on revamping the website, photographing some books, and resetting the crappy paypal shopping cart system. So I’ll set myself up with a schedule and then work on things according to that. I’ve already ripped down the links to moleskine, ciak, and all the other stuff I wanted to carry but didn’t. So We’ll see how things look and go. Hopefully it will be back to basics and better.